BACKGROUND
Having a dedicated creative team for small - medium enterprise is an important part to enhance marketing & branding strategy. But, hiring a rockstar designer for the team may cost a lot. To solve this problem, pixeltroops established a subscription based agency business model to help a customer to have a dedicated creative team to provides their marketing & branding material. With this subscription model, customer may have a professional dedicated team in very affordable price. So that, they can focus on another priority to grow their business.
TIMELINE
June - August 2020
ROLE
- Visual designer
LIVE PRODUCT
pixeltroops.com
SAAS CREATIVE AGENCY
PROCESS
I get hired by the agency to testing out their subscription business model. We plan to create a landing page as fast as possible to release the idea and decide about the further plan. I start the process with a Research by doing comparative analysis among pixeltroops competitors. Then we continue to Define the visual style and decided to use hand-drawing style. I done several idea for ideation process then continue to create a simple Prototype for handoff. The process have done in very simple way and we released the site within 2 months of work. Unfortunately, after 3 months the board decided to not continue the project. For portfolio purpose, I re-build the site using webflow.
PROBLEM
- Expensive creative cost
- Inefficient freelance cost
GOAL
Provide companies with a dedicated creative team in a affordable-efficient cost based on a subscription model
USER
- Individual
- Small-medium enterprise
- Big enterprise
GRAPHIC MATERIAL
INTERFACE
CONCLUSION
The design style is very joyfull and provided a good soution for the enterprise. We’re working on fully remote environment with a good collaboration. Unfortunately, we didn’t get enough time to try out the business model due to pandemic situation. After 3 months, pixeltroops’s board decided to turn over the business and shut down the creative agency for a while. Regardless, I had an opportunity to explore the visual style and work on very fast process.
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